AI UNLIMITED CHALLENGE™

Live Entertainment
Signature series.

A visual made at home becomes the world around a live performer. True Stage brings audience creation into concerts, festivals and eleven kinds of live experience, building toward an encore the crowd has helped imagine.

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A singer commanding a monumental stadium stage surrounded by a vast illuminated audience — concept artworkWLS / ORIGINAL FORMATTrue StageCONCEPT ART · AI UNLIMITED CHALLENGE™
THE AUDIENCE PROMISE

The pleasure begins before the doors open. Predict the encore through Quick Vote, create visuals through AI Stage Challenge, or imagine a Dream Setlist. The format carries those contributions into a performance with a distinct opening, a mid-show transformation and a shared release before the encore.

True Stage

THE PARTICIPATION JOURNEY

The audience becomes
part of the story.

01

Anticipation

In the reference concert journey, challenges open two weeks before showtime. Fans make stage art, propose lighting and cheer ideas, and predict the music they hope to hear. A personal creation becomes a reason to count down.

02

Immersion

The opening introduces the performance and its use of AI. Lightsticks, group singing and live reactions bring the room together as the audience moves from imagining the show to being inside it.

03

Eruption

Three finalist creations appear during the show. The crowd chooses, a creator receives an on-screen credit, and the next song unfolds inside the winning visual world. The same setlist can look different in every city.

04

The shared encore

After the main set, the final participation reveal builds toward a collective release. The audience-selected encore song and winning visuals return together, making the closing performance the culmination of the crowd’s contribution.

05

The next city

A personal participation record accompanies the audience after the show. Tour challenges continue from city to city, with a final performance designed to bring the tour’s winning creations together.

SIGNATURE MOMENTS

What makes it
unmistakably this format.

MOMENT 01

Live Origin Reveal

In the concert reference, darkness gives way to a short live vocal phrase, followed by its AI-corrected version. The audience hears the distinction before the curtain rises; other performance disciplines adapt the demonstration to their medium.

MOMENT 02

Crowd Creation Takeover

Finalists, a live vote, a named winner, a transformed stage, a joint performance: this five-part sequence makes the audience’s creative decision visible in the actual LED, lighting and VJ environment.

MOMENT 03

Cheer Purification

The participation display resolves, a crystal tone sounds and lightsticks illuminate together. With the required checks complete, the host’s declaration leads directly into the audience-created encore.

BRANDS & GENRES

A distinct expression
for each audience.

True Stage: Concert

Pop concerts and tours

True Stage: Festival

Music festivals

True Stage: Theater

Musicals and theater

True Stage: FanDay

Fan meetings and events

True Stage: Biz

Corporate and brand events

True Stage: Arena

Sports ceremony and halftime performances

True Stage: Classic

Opera and classical music

True Stage: Runway

Fashion shows

True Stage: Gala

Awards performances and galas

True Stage: Beats

Dance and DJ performances

True Stage: Creator

Creator live events

True Stage: Concert is the reference implementation. HappyBomb remains a separate flagship live format with its own creative identity.

AI UNLIMITED CHALLENGE™ / THE SHARED BRAND

Related programmes & formats.

Explore other works through the audience experiences they share. A shared brand connects the collection; each work retains its own creative identity and rights history.

FROM CREATIVE REQUIREMENT TO TECHNOLOGY

What this experience
asks of technology.

The creative requirements below connect this work to our technology portfolio and help guide its development. They describe design relationships; the implementation scope is established for each edition.

These systems retain independent responsibilities. Authorship OS addresses contribution and rights; P9 addresses the security of operations. VFI has its own voting and verification scope.

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STUDIO FILM

Technology behind the challenge

A concept film connecting Competition AOS, Authorship OS and six AI Unlimited Challenge™ series.

1:00 · English / 한국어 subtitles · Sound on

Open technology film (MP4)