Anticipation
In the reference concert journey, challenges open two weeks before showtime. Fans make stage art, propose lighting and cheer ideas, and predict the music they hope to hear. A personal creation becomes a reason to count down.
Live Entertainment
Signature series.
A visual made at home becomes the world around a live performer. True Stage invites audiences to create for a Competition AOS challenge, whose first-place winner becomes the featured creator at the heart of a concert, festival or live stage moment.
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WLS / ORIGINAL FORMATTrue StageCONCEPT ART · AI UNLIMITED CHALLENGE™THE AUDIENCE PROMISE
True Stage
The pleasure begins before the doors open. Predict the encore through Quick Vote, create visuals through AI Stage Challenge, or imagine a Dream Setlist. The creative challenge builds toward a first-place winner whose work transforms the stage and makes its creator the protagonist of that shared moment, before the crowd comes together for the encore.
Original format design · Licensing & adaptation
THE PARTICIPATION JOURNEYThe audience becomes
The audience becomes
part of the story.
Immersion
The opening introduces the performance and its use of AI. Lightsticks, group singing and live reactions bring the room together as the audience moves from imagining the show to being inside it.
Eruption
Three finalist creations appear during the show. The Competition AOS challenge reveals its first-place winner, placing that creator in the spotlight with an on-screen credit as the next song unfolds inside the winning visual world. The same setlist can look different in every city.
The shared encore
After the main set, the final participation reveal builds toward a collective release. The audience-selected encore song and winning visuals return together, making the closing performance the culmination of the crowd’s contribution.
The next city
A personal participation record accompanies the audience after the show. Tour challenges continue from city to city, with a final performance designed to bring the tour’s winning creations together.
SIGNATURE MOMENTSWhat makes it
What makes it
unmistakably this format.
Live Origin Reveal
In the concert reference, darkness gives way to a short live vocal phrase, followed by its AI-corrected version. The audience hears the distinction before the curtain rises; other performance disciplines adapt the demonstration to their medium.
Crowd Creation Takeover
Finalists, a live vote, the first-place creator, a transformed stage and a shared performance: the reveal makes the winning audience member the central featured creator, with their work shaping the LED, lighting and VJ environment.
Cheer Purification
The participation display resolves, a crystal tone sounds and lightsticks illuminate together. With the required checks complete, the host’s declaration leads directly into the audience-created encore.
BRANDS & GENRESA distinct expression
A distinct expression
for each audience.
True Stage: Concert
Pop concerts and tours
True Stage: Festival
Music festivals
True Stage: Theater
Musicals and theater
True Stage: FanDay
Fan meetings and events
True Stage: Biz
Corporate and brand events
True Stage: Arena
Sports ceremony and halftime performances
True Stage: Classic
Opera and classical music
True Stage: Runway
Fashion shows
True Stage: Gala
Awards performances and galas
True Stage: Beats
Dance and DJ performances
True Stage: Creator
Creator live events
True Stage: Concert is the reference concert design in the format bible. HappyBomb™ remains a separate flagship live format with its own creative identity.
Related programmes & formats.
Explore other works through the audience experiences they share. A shared brand connects the collection; each work retains its own creative identity and rights history.
HappyBomb™
Dance music, audience creations and a shared live stage.
The HEROES
Live music and personal stories meet in a traveling variety show.
Integrated Live Performance
Audience-made visuals, music and performances open another way into a live event.
Music Concert
Fan creations connect with the energy of an artist performing live.
Integrated Entertainment & Marketing
Explore the separate cross-entertainment work connecting audience creation with events and marketing.
WHAT THIS EXPERIENCE NEEDSDesigned around
Designed around
the audience.
These intended applications connect the audience experience with our technology portfolio. The creative needs help guide development; project scope and relevant rights are agreed for each proposed edition.
Competition AOS
Make audience challenges part of a live stage experience. Connect creative participation with a challenge whose first-place winner becomes the protagonist.
Authorship OS
Recognize the creators behind selected stage visuals and music. Focused on human–AI contributions, creative credit and rights.
Real Quantum Voting / VFI
Give audiences confidence in their opportunity to take part and vote. Voting integrity and fairness, including voting in which AI participates.
P9 Security OS
Support safe participation throughout a live event. Focused on protecting people, creative work and digital services.
Technology choices, creative responsibilities and rights are agreed for each proposed edition.
START A CONVERSATION
Partner with usMake this format part of your next project.
Start with the audience, territory and platform. We will explore the creative and production scope.